We had an interesting presentation at the Glenview Chamber this morning. I posted a draft of the Tech Talk, but due to a connection problem, it didn't post. So here's a more thorough update.
We discussed the importance of gaining visibility & credibility -- two important no-cost ways to grow business. Our session included:
1. Appropriate use of email for sending BCC (blind carbon copy) email messages to clients and prospects.
2. Publishing a free blog, here at blogger.com, or typepad.com or wordpress.com. It's like getting a web site for free since you control the content and invite your clients & prospects to read updated articles you post. Be sure you always have something of value to say, be concise, and make your goals clear. If you use Google Adsense, you can also gain advertising revenue if people click on ads posted on your site.
3. I want you, my readers, to be comfortable sending email, and try your hand at a blog. But if you business is ready to move beyond that, use email as a marketing tool by sending email newsletters. Your subscribers have to opt-in so you are not allowed to send spam, they will expect and appreciate the newsletter because they actively subscribed, and they can print or forward it on to others.
To see some back issues of my Clarity Connection newsletter, click this link on my site:
http://www.cclarity.com/page4.html.
To try an email newsletter for your business, visit mailermailer.com or constantcontact.com and take a test drive. All you have to lose is postage costs !
If you have questions, email me at Helen@cclarity.com
Cheers,
Helen Gallagher
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