Thursday, June 22, 2006

The secret to being found on the web

With over 5,000 new web sites created each week, it's not easy to be found by our target audiences. How can you separate yourself and rise above the crowd.

Make it easy to be found by search engines. The sites that do best are:

In good health: They have no missing images, broken links, or outdated pages.
Smooth road: People can easily navigate and explore the site.
Newsworthy: Frequent updates with meaningful and well-organized content.
Lots of links: Search engines love links - that's the origin of the "web." Your site should have both affiliate links and reciprocal links. Read Computer Ease for more search engine tips.

And - content is still king. Compelling information worthy of the reader's time makes your web site grow in popularity.

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