You can sign up for Facebook, Twitter and Linkedin without fear:
1. On each service, control your privacy settings. It takes less than ten minutes to read and understand your options. Start by limiting your 'friends' to only the people you know.
2. Write useful comments at least once a week. No need to write every day, or to respond to other people's comments. It's not expected, so don't make it more work than you want.
3. Use a single interface to view all the traffic/feeds/comments on your collective social media sites:
-- Use Hootsuite.com to post to all social media sites at once, and update on your schedule
-- Use Echofon.com for a fabulous way to keep up with Facebook and Twitter. It's literally a little dot in your browser. Click daily to view the new stream of tweets, and you're done.
-- Don't get scared by the thought of using RSS (Really Simple Syndication) to amass all the sites and chatter you desire into a single site, such as your Google Reader page.
Find more help understanding the development of the social media craze in my Social Media Handbook.
A teacher purchased 30 copies yesterday for her classroom!
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