Email Subject Lines

If your email message aren't getting the response you desire, it may be due to a weak subject line.

Your goal in a business email is to get the recipient to open and act on the message. If it ends up in a junk mail or spam filter, you'll miss your target.

Try these three tips for better results:

1. Be brief and specific, and avoid spam catchwords, such as "Buy now" or "Fantastic link,"  etc.

2. Make it convenient for the person, by inferring a call to action

3. Convey a sense of urgency if the message is important, and live up to the promise of  your subject line.

Read more effective email tips at BizAction

"The Man Who Lied to His Laptop"

One of my BlogCritics.org book reviews is getting a lot of attention online. Here's a link:

http://www.seattlepi.com/books/428064_145835-blogcritics.org.html

Windows 7 shortcuts

If you're enjoying Windows 7, here are a few useful shortcuts to make your experience even faster:

[from LifeHacker.com]

* Ctrl+Shift+N: Creates a new folder in Windows Explorer.
* Alt+Up: Goes up a folder level in Windows Explorer.
* Alt+P: Toggles the preview pane in Windows Explorer.
* Shift+Right-Click on a file: Copies the path of a file to the clipboard.
* Shift+Right-Click on a file: Adds extra hidden items to the Send To menu.
* Win+P: Adjust presentation settings for your display.
* Win+(+/-): Zoom in/out.
* Win+G: Cycle between the Windows Gadgets on your screen.

LifeHacker has many more shortcuts for Windows 7 listed here, some with photos.

Blog Power and Social Media Handbook

It's here and available now on Amazon: the update to Social Media Handbook, including the Blog power secrets you've been waiting for.

Don't let social media ruin good communication

Not much new in technology lately, so it looks like I've been neglecting this blog in favor of the Release Your Writing and Pajama Marketing blogs.

But today, I've read a business report on something that has been bothering me. By being more efficient with tech gadgets, some people are actually becoming rude, quite unintentionally. I guess we need a new guide to etiquette: You can't save yourself time by taking tech shortcuts if it makes more work for the other person.

So when you send a message, even view Twitter or your phone, take the time to be lucid, not dash off a phrase and make the recipient guess the context.

Here's an interestng BNET article that explains it fully.

Book Review: Windows 7 Annoyances by David A. Karp

I’ve been using Windows 7 since its October 2009 U.S. launch and don’t have a single complaint. I couldn’t imagine filling a 700-page book with its “annoyances,” until I read author David Karp’s point of view, which is especially true with technology:

“One person’s annoyance is another’s feature.”

So, in Windows 7 Annoyances, Karp shares what’s cool and what isn’t, scoping out all the features/annoyances, and explaining the best way to get Windows 7 to do what you want. An hour with Windows 7 Annoyances and you’ll know how to move the software out of your way when it’s not helping.

Oh, but its so beautiful...


This is a hefty handbook that teaches you to streamline and optimize Windows 7, and find what you lost in the migration. There are plenty of hacks and time-saving tips as well as high-level operating system tech details for geeks. Overall Windows 7 is friendly and accessible to lay-users who upgrade from Windows XP or Vista, and Karp doesn’t talk down to higher level techies.

Karp covers audio/video, performance boosting tips, and provides excellent details on getting out of trouble, security issues, setting up networks and wi-fi, which is easier than in previous versions of Windows. Throughout the book, there are loads of links to third-party power tools.

If you've made the leap to Windows 7, read the full review here: http://blogcritics.org/books/article/book-book-review-windows-7-annoyances/#ixzz0qmgggHRp and you'll see there's lots to love in Windows 7 too.

Facebook & Twitter & LinkedIn... Oh My!

If you're reluctant to get on board with social media sites, fearing a complete loss of privacy and having your free time sucked into some magical vortex, relax.

You can sign up for Facebook, Twitter and Linkedin without fear:

1. On each service, control your privacy settings. It takes less than ten minutes to read and understand your options. Start by limiting your 'friends' to only the people you know.

2. Write useful comments at least once a week. No need to write every day, or to respond to other people's comments. It's not expected, so don't make it more work than you want.

3. Use a single interface to view all the traffic/feeds/comments on your collective social media sites:
-- Use Hootsuite.com to post to all social media sites at once, and update on your schedule

-- Use Echofon.com for a fabulous way to keep up with Facebook and Twitter. It's literally a little dot in your browser. Click daily to view the new stream of tweets, and you're done.

-- Don't get scared by the thought of using RSS (Really Simple Syndication) to amass all the sites and chatter you desire into a single site, such as your Google Reader page.



Find more help understanding the development of the social media craze in my Social Media Handbook.

A teacher purchased 30 copies yesterday for her classroom!

Finding phone numbers without phone books

Well, we've ruined another institution - that of the telephone book - those 5 lb. books we recycle every year. The Yellow Pages may live on, due to advertising support, but it looks like the White Pages are a thing of the past. New York Times story here.

So how will you find phone numbers?
Start with switchboard.com, and click either business or person at the top. Unless you really need to find someone, try to avoid clicking on the pay-to-view links that say something like "We have all the information for ... "

Also try whitepages.com or anywho.com, and stick with these professional online directories, so you don't get caught by a spammer. You can even use Clusty.com or Google, putting the person's first and last name together in quotes, and type the word phone after the quotes, like this:

"Roger Ampersand" phone

About the power of time off

I saw an interesting video from the TED conference today. (TED hosts 'riveting talks by remarkable people, free to the world').

Stefan Sagmeister, a New York designer takes a year off every 7 years. Haven't we all though of a sabbatical at some time? Here's the clever reasoning: Sagmeister figures we spend:

25 years learning
40 years gathering (perhaps: information, family, money, skills, experience) and
15 years in retirement.

He decided to deduct some of those 15 years from the end by retiring every few years, for just a year, to recharge and reflect. As he returns to work, he finds that everything he designs in some way came out of that year of time off. Additionally the result of the year off feeds back into the world, instead of becoming time only spent with a grandchild or two in later years.

If, like me, you can't exactly take a year off, we can at least take a weekend to slow down, unplug and do something creative. Even replacing an afternoon in your desk chair with an hour in a deck chair might be enough to recharge, at least for a while.

That's where you'll find me on this beautiful Spring day.

Keep the Internet free.... Tell the FCC what you think, but hurry

Visit my Facebook page or moveon.org to learn why you should let the FCC know what you think. The issue of Net Neutrality is in the news. If control of the flow of information is in the hands of AT&T, Comcast and Verizon, they will gain, at YOUR expense.

iPad makes news

Well, Apple's iPad launched today and many are still waiting for the WOW factor.
The device is not a computer, not a phone, or camera, but you can carry it around to read email on the fly, pay a fee to download books and magazines, listen to music, look at photos, smudge the screen....

A $500 product that is not quite anything will either change the way computing happens, or be on sale for $199 instead of $500 by Christmas.

Your thoughts?

Highlight and save web page text

Have you ever wanted to grab a useful paragraph from a web site, to save?
If you cut & paste, where will you put it, how will you find it?

The answer is WebNotes, which lets you highlight, save organize, preserve links, and retrieve at your own WebNotes page. Think of it as smart bookmarks...

Standpoint Magazine in the UK has an interesting article by Lionel Shriver and a very interesting turn of phrase about the hidden cost of too much technology creeping into our minds: a “Malfunction Tax.”

"...gizmos have an inbuilt drag that I call the Malfunction Tax. It's what those rave technology reviews won't tell you: just how much of your time an iPad will eat when your shiny new acquisition goes haywire."

Read her full essay if you're exhausted by technology, then calm down and read a book...

In fact, I'm currently reading "Reboot: Refreshing Your Faith in a High Tech World." It's a quiet little book, like my book "Computer Ease," guaranteed not to beep, crash, or call you a dummy.

Windows 7: 90 Million people can't be wrong

Lifehacker.com reports there are over 90 million copies of Windows 7 sold, and happily running on computers worldwide. It is the first product upgrade to be such a success, and as I've written here before, it can improve your productivity in many ways.

Many former add-ons were clumsy to use or available only for purchase from other vendors. But Microsoft has bundled so much cool stuff into Windows 7, you won't need to look anywhere else. If your computer has plenty of disk space and at least 2 GB of memory, you might want to upgrade. Otherwise, you can get a Windows 7 computer for under $500.

Helen Gallagher

Video Email ???

Oh, you knew this was coming... We know that email is one of the most used computer applications todoay, and we know typing text won't satify the multi-media nerds.

We know the feeling when we don't have time to wade through the Inbox, we keep reading email over and over, not having time to decide where to put it, whether to keep it, how to find it later, and afraid to just press "delete" to get back to an empty Inbox.

So, this innovation from Google is not likely to make things better -- A move toward convergence of all web junk into your Inbox??? Google says this new Buzz is "a new way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail."



Learn more here.
So tell me... Do you love it? or ... Hate it?

When Oprah says "don't text and drive" will people listen?

According to the Harvard Center of Risk Analysis, cell phone use contributes to 6 percent of all crashes, which equates to 636,000 crashes, 330,000 injuries, and 2600 deaths each year.

Oprah Winfrey just announced her “Hang Up and Drive Campaign” to educate consumers on distracted driving (i.e. texting, phone calls etc.) On her show today (Monday, January 18, 2010) she had guests on who have lost loved ones to distracted-driving crashes. Furthermore, a law was passed on January 1, 2010 that banned texting while driving in the state of Illinois (a law that has been in act since October 2008 in Chicago.)

So, texting and cell phone talking and electronic distraction while driving is illegal in Illinois... for good reason.

Something of value on YouTube??? It's possible,

I'm not a big fan of YouTube, even if there is good content out there, or very funny content with laughing babies or juggling hippos. Too much consumer-generated content, too slow to wait for video and too much time wasted.

But, reading Hemispheres on United Airlines last week, I learned there is something out in that vast wasteland. YouTube Edu -- here you can listen to and watch lectures and presentations from the academic world... online & free. Just launched in 2009, it contains lectures and coursework from over 100 universities. An interview in The Wall Street Journal states the content just from the Univ. Minnesota contains 200 lecture-based courses in literature, history, law, engineering and other subjects.

I know what I'm watching tonight...

Social Media Handbook: New book out in January 2010

If you're wondering what to make of all the cross-traffic on Facebook, LinkedIn and Twitter... wonder no more. I've put together a small book called Social Media Handbook, and will announce its availability here next month.

While most of the social media sites are temporary blips on the radar, more companies are using them to reach the friends of the friends of their friends, and the impact on society is undeniable.

I myself am a Twitter quitter, but participate in Facebook and LinkedIn, just enough to say I'm out there.

But this kind of stuff... just not worth any energy:

Connect with Twitter?

"Would you like to connect TweetMeme and Twitter together to be able to easily and quickly tweet your links? You will be able to edit your tweets before they are tweeted."

Hmmm. I think I'll just say 'no.'

Favorite new toy: Windows 7 under the tree

If you're wishing for a new computer, I hope you find a Windows 7 PC or laptop under your tree. If you have a Windows XP computer with enough power, memory and disk space, you can get by with a shiny new Windows 7 DVD and install it over Windows XP.

It's not quite as easy as opening a box with a fully configured Windows 7 set up on a hot new computer, so here's a link to some resources to help you if you choose to upgrade over Windows XP.

The Windows 7 Easy Transfer process will copy all your data files to the new computer (cross-over cable required)


Microsoft installation guide for each version

TechFlash guide to loading Windows 7 over XP

Holiday Gift Idea #1

If you have a techie on your holiday gift list, perhaps he/she is too smart to need Computer Ease, but here's a great gift idea...

For the techie who has everything and no pockets to carry it all....


Acccording to the Scottevest.com web site, this jacket has:
# Patented Personal Area Network (PAN)
# Interior cell phone pocket (connects to PAN)
# Interior iPhone/iPod/iTouch pocket (connects to PAN)
# Travel documents pocket
# PubPocket - typically large enough to hold a magazine, eBook reader or small netbook
# Camera pocket and ID/business cards pocket
# Eyeglass pocket, including chamois with versatile clip
# Magnetic pocket closures

it even has "Clear Touch fabric, allowing a traveler to see and control their iPod and cell phones through the fabric." Quite possibly the coolest way to stay warm this winter!

Helen Gallagher