Saturday, June 24, 2006

My least favorite computer expression

My least favorite computer expression is:
“The computer won’t let me!”

Since a computer can’t actually exert any control, it really means:
“I don’t know how.”

Keep your perspective when a computer problem creeps up on you, and you'll have a better chance of solving it. Look up the problem on the web, if you can get online, or look in the Help files of any program. And, call Tech support. That's what they're there for. Of course, be sure to read "Before You Call Tech Support," in Computer Ease first.


Thursday, June 22, 2006

The secret to being found on the web

With over 5,000 new web sites created each week, it's not easy to be found by our target audiences. How can you separate yourself and rise above the crowd.

Make it easy to be found by search engines. The sites that do best are:

In good health: They have no missing images, broken links, or outdated pages.
Smooth road: People can easily navigate and explore the site.
Newsworthy: Frequent updates with meaningful and well-organized content.
Lots of links: Search engines love links - that's the origin of the "web." Your site should have both affiliate links and reciprocal links. Read Computer Ease for more search engine tips.

And - content is still king. Compelling information worthy of the reader's time makes your web site grow in popularity.