Mozilla believes its independence from other agendas will serve it in good stead, though. In a statement, the organization said:
Firefox demonstrated just how important browsers are, but it's important to remember that the reasons for building Web browsers are significantly different from one company to the next. Mozilla is unique in that we build Firefox to provide a truly independent offering, focused solely on individual experience and the overall good of the Web. Firefox is holding its own in the face of increased competition, with 450 million users worldwide choosing a Web browser that answers only to them.Chrome has an advantage for Google over Mozilla's Firefox: searches from Chrome are performed directly with Google technology. That means that Google doesn't have to split the revenue with partners such as Mozilla or Ask.com that drive search traffic. With such deals, the search-ad revenue Google pays partners is called traffic acquisition costs, or TAC.