Perhaps the time has come to put your site to sleep. Web sites are no longer the first place we look for up-to-date information or news. Social media is a more active and immediate place to stay connected.
Read this article at BNet.com and see if you agree. The most stricking evidence in the article is this:
"Shutting down your website to communicate solely through social meda channels might seem like a crazy idea for any large organization. But then again, there is some logic to it. The Wall Street Journal reported that Starbucks receives over ten times as much traffic to its Facebook page (19.4 million unique visitors each month) as to its corporate website (1.8 million). For Coca-Cola, the divergence is even starker: 22.5 million visitors on Facebook vs. just 270,000 to its website—over 80 times as much traffic."
Something to think about before you renew that annual hosting bill ???
