Your goal in a business email is to get the recipient to open and act on the message. If it ends up in a junk mail or spam filter, you'll miss your target.
Try these three tips for better results:
1. Be brief and specific, and avoid spam catchwords, such as "Buy now" or "Fantastic link," etc.
2. Make it convenient for the person, by inferring a call to action
3. Convey a sense of urgency if the message is important, and live up to the promise of your subject line.
Read more effective email tips at BizAction
