Saturday, October 30, 2010

Email Subject Lines

If your email message aren't getting the response you desire, it may be due to a weak subject line.

Your goal in a business email is to get the recipient to open and act on the message. If it ends up in a junk mail or spam filter, you'll miss your target.

Try these three tips for better results:

1. Be brief and specific, and avoid spam catchwords, such as "Buy now" or "Fantastic link,"  etc.

2. Make it convenient for the person, by inferring a call to action

3. Convey a sense of urgency if the message is important, and live up to the promise of  your subject line.

Read more effective email tips at BizAction