Tuesday, June 07, 2005

E-Mail newsletters as marketing tool

I gave a talk this morning at The Glenview Chamber of Commerce. Our topic was effective searching beyond Google, and the value of e-mail newsletters as a marketing tool.

Like with any good business communication, the first rule is always: Have something to say.

Beyond that, anything goes. Sign up for my free newsletter by hitting the big blue Subscribe button at my web site www.cclarity.com. You can always unsubscribe if you don't want to see it again.

What you'll find, though, is an example of a quick, consise efficient way to keep your name in front of clients and prospects, and the opportunity to share your knowledge. It takes only a few minutes once you choose the e-mail newsletter program you want to use. Most are free too. What better way to build business while you're on Summer vacation.

Cheers,

Helen Gallagher

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