Hewlett Packard and Conde Nast, perhaps in some altered state of business consciousness, have partnered in an odd venture, encouraging readers to receive their favorite Conde Nast magazines using a desktop printer widget, then print them out - using their own ink cartridges.
Firefox demonstrated just how important browsers are, but it's important to remember that the reasons for building Web browsers are significantly different from one company to the next. Mozilla is unique in that we build Firefox to provide a truly independent offering, focused solely on individual experience and the overall good of the Web. Firefox is holding its own in the face of increased competition, with 450 million users worldwide choosing a Web browser that answers only to them.Chrome has an advantage for Google over Mozilla's Firefox: searches from Chrome are performed directly with Google technology. That means that Google doesn't have to split the revenue with partners such as Mozilla or Ask.com that drive search traffic. With such deals, the search-ad revenue Google pays partners is called traffic acquisition costs, or TAC.
"By making music social, the experience of discovering and listening to new music will be more fun than ever before. While Spotify can be downloaded and used for free on the desktop, users of Spotify will need to purchase content when they want to take music with them "on the go" via their iPod or iPhone.
In this sense, Spotify is the answer to piracy: migrating millions of piracy-based music fans to a legitimate platform where their consumption of music can be monetized, and the artists who dedicate their lives to creating music can finally get paid."
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| http://www.useit.com/alertbox/reading_pattern.html |
- Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
- The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
Read full analysis here: http://www.useit.com/alertbox/reading_pattern.html
- Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.
"Shutting down your website to communicate solely through social meda channels might seem like a crazy idea for any large organization. But then again, there is some logic to it. The Wall Street Journal reported that Starbucks receives over ten times as much traffic to its Facebook page (19.4 million unique visitors each month) as to its corporate website (1.8 million). For Coca-Cola, the divergence is even starker: 22.5 million visitors on Facebook vs. just 270,000 to its website—over 80 times as much traffic."
"One of LinkedIn’s cool, free tools is Signal, which helps LinkedIn users extract more value from the growing amount of content on the careers site and Twitter accounts by helping users slice and dice a tsunamic newsfeed down to a stream they actually can use.
It works like this: There is a “Search Updates” window just under the “What should your network know?” window near the top of the screen. Type in the term you are interested in, and LinkedIn will extract all the relevant messages from its general newsfeed. With 70 million users in 150 industries, there is a lot in that general feed.
When you click after the search term, it will open up a three column-page with the selected posts running down the main central column. Headlines on that subject, passed along by others, are in the right rail. The left rail lets you refine your search further."
